Purpose-Driven Organisations

Major seriousness alert! So the planet is literally dying and we are click-clacking on our little computer screens to get more of those sweet, irresistible clicks. We’re just casually throwing 4 billion years of evolution into the dustbin. And that’s just one angle on what actually is happening right now, one story among the many. There is huge suffering everywhere. And countless things we can do better. And all the while, we continue to clickity-clackity, shifting numbers in excel sheets all so profit margins rise.

 

We call this absolute poppycock! There is a huge passion driving us, and we want change. More depth, more compassion, more right action. That’s why we want to work with organisations with purpose. A purpose that is driven from the guts and leads to a better tomorrow.

 

Who do we want to work with?

Any organisation that understands the need for a deeper purpose, and a deeper meaning. You could be an NGO, a social enterprise, or a charity organisation. You could be a commercial business looking for something other than just grinding the wheels of profit. We want to work together with people who are trying to change the world for the better, in any which way they can.

 

What assets can we bring to the table?

We like to think of what we bring under a few categories: visibility, time, money-fuel, purpose.

Who do we want to work with? purpose-driven organisations

1. Visibility

Our primary skillset is in marketing. It’s a practice of finding markets and selling to those markets. Under our philosophy, we see the marketing skills that we have like a bag of tools that help increase visibility for the things we choose to make visible. While there are a lot of things wrong with the way marketing works, we see the issue more like a problem with the overall rationale or ways of thinking in business, rather than the marketing tools themselves. Several marketing techniques are useful for communicating with people what matters, and it requires skill and knowledge to use them. It also requires compassion and judgement to use them responsibly. To understand the types of marketing techniques we use, see our services.

2. Time

Nowadays, organisations are often bogged down by the menial tasks required to make things function. Answering email alone takes so much time, but also head-space. We see freeing up time as a huge necessity of purpose-driven organisations so that that time and energy can be spent in helping people. This is indeed not just a question of time as something measured by a clock. It’s a matter of freeing mental energy that is being drained from having to attend to too many things – like email, bills, invoices, meetings, tasks, etc. For this, we have the remedies of marketing automation, organisation, and clarity. We offer advice and support on how to outsource menial tasks to robots, where it’s suitable. If that’s covered then organising how you work is key – sometimes there are small changes in things like project management, organising relationships or processes that can have huge effects. But the most important in this area is clarity, which is why we do things we do. Why are we acting when we should be listening. How’s our mind creating more work than needed? Understanding this can help organisations solve lots of problems and stand out in today’s world.

3. Money-Fuel

Money-fuel! What the hell is that you ask! Well… it’s money. But we call it money-fuel because we want to be clear that we deal with money not as something to be hoarded, but as fuel to move things along where they need to go. So if you’re in an organisation that has great soul and does great things, but the money engine is tottering along, then maybe it’s time to fill it up a bit. Being in a car that’s almost about to grind to a halt is stressful and can put a lot of undue pressure on the people riding in the car. Again, marketing has something to bring here, and having a responsible approach to bringing more money-fuel to your organisation can help things flourish much easier.

4. Purpose

Purpose for us is the guiding energy for any endeavour. It’s the why behind movement. Why are we really doing what we’re doing? But like a really deep why. Like really, really why are we doing this? If the answer doesn’t come from your heart or guts then you’re not digging deep enough. And if you start to cringe then good – that’s a signpost on the way to something actually genuine. A lot of NGOs and social enterprises have a keen sense of this, and that’s great. But there are tonnes of businesses that have completely lost this, instead replacing it with a drive for more money. But purpose is on a lot of business owners’ tongues, even if they don’t yet know how to realise it. And we want to take that impulse and bring it to life. Show how it can be genuinely brought into business while still caring for financial prosperity. But purpose is something that changes too, and sometimes social organisations need a refresh too. We work with awareness-based practices to get to the root of your organisation’s reason for being, and bring it up and into the world. Acting from this place is deeply meaningful, and something that the whole business rallies around.

 

The Approach

What we really want to do is bring a new approach to the marketing field. We’re done with optimising for clicks and conversions mindlessly. We’re done with shady practices that leave people feeling used and alienated. We go into a bit more detail about this more purpose-based marketing here and about purpose-driven content here. But a large part of what we do is based on broadening what it means to do a good job from “How many clicks did we [email protected]!” to “How did we do on the 4 P’s?”

Our 4 Little P’s

There are P’s all over the place right now! Needless to say “P” has become one of the most important letters to date. Possibly THE most important letter. Anyhow, our 4 P’s look like the following.

purpose-driven organisations

1. Purpose

Right at the top we have the one and only… purpose! For us, this one is primary because if we’re tapping into purpose well, then the energy we have as an organisation is much larger. The big picture is clear, and if that big vision sits clearly in front of everyone in the organisation, then the rest of the elements will fall into place around it. They need to.

2. People

These are all of the people your organisation is involved with. Are we managing to help the people who are involved in our purpose? Help could be defined in a number of ways depending on the purpose but could be things like: healing; feeding; educating; developing; putting roofs over heads. This applies not just to people “out there” or “over there”, but also to the people at your doorstep. Are my employees happy and healthy? Are we connected to the community where we’re based?

3. Money-Fuel

Money-fuel! You may be wondering what this means. Well, it’s money. But we call it money-fuel because we want to be clear that we deal with money not as something to be hoarded, but as fuel to move things along where they need to go. If you’re in an organisation that has a great soul and does great things, but the money engine is tottering along, then it’s time to fill it up a bit. Being in a car that’s almost about to grind to a halt is stressful and can put a lot of undue pressure on the people riding in the car. Similarly, marketing has a responsible approach to bringing more money-fuel to help your organisation flourish.

4. Purpose

For us, purpose is like a ‘guiding energy’ for any endeavour. It’s the ‘why’ behind the movement. Why are we doing what we’re doing? But like a deep why. Like really, really why are we doing this? If the answer doesn’t come from your heart then you’re not digging deep enough. If you start to cringe then good – that’s a signpost on the way to something genuine. A lot of NGOs and social enterprises have a keen sense of this, and that’s great. But many businesses have completely lost this, and they replace it with a drive for more money instead. But purpose is on a lot of business owners’ tongues, even if they don’t yet know how to realise it. We want to take that impulse and bring it to life, and show how it can be genuinely brought into a business while still caring for financial prosperity. But purpose is something that changes too, and sometimes social organisations need a refresh too. We work with awareness-based practices to get to the root of your organisation’s reason for being, and bring it up and into the world. Acting from this place is deeply meaningful, and something that the whole business rallies around.

Have a conversation with us

We’re really looking to work with anyone who wants to make genuine change, so if this calls to you then please reach out to us. Let’s have a conversation. If you’d like to read a bit more about our approach, have a little gander here.