Values Based Marketing: What, Why and How
Values, values, values. Elusive. Mysterious. Sometimes grandiose. “What are they really?” I hear you cry! “And what the hell do they have to do with marketing?!” - Valid questions both. I will do my utmost to answer your questions, my
Conscious Marketing – How to Do Marketing Differently
I have many, many conversations with people who feel something around marketing just doesn’t sit right at the moment. There are those who even say that they hate marketing. So what is it about marketing that get those gears all
12 Steps to Nailing Purpose Driven Marketing (With Examples)
OK “hi there”! So you might've arrived here because you’re a bit tired of how marketing is usually done. You're looking for new ways to think about it. That’s good! Or you are just getting into marketing and wondering how
What is UX and why the hell do you need it ?
Have you ever been to one of those “hip” clothing stores where they blast your eardrums into pulp with horribly loud “dance music”? Do you also feel like leaving straight away? Well, that is a prime example of bad bad
Things You Need to Know About SEO
“I want SEO”. This is what we often hear as a first request from potential new clients. Seems pretty straightforward: you want to appear higher in relevant search results so you can get more website visitors and you want it
How to Generate Leads Using Facebook
Many marketers use Facebook to build brand awareness and sell products. But Facebook is also an excellent platform to generate leads and provides many powerful tools to build strong, high-quality leads. In this article, we will look at why Facebook
How to Advertise a B2B Company on Facebook
With an estimated 2.7 billion monthly active users, Facebook is the biggest social media platform and the third most visited website on the internet. But Facebook isn’t just for looking at cat videos, memes, and staying in contact with old
Facebook Ads vs Google Ads
Google and Facebook are two of the largest online advertising platforms on the internet. They each have billions of monthly users that advertisers can target via their respective advertising system. Since both Facebook and Google serve predominantly pay-per-click (PPC) advertising,
How to Use LinkedIn for Content Marketing
Social media has drastically changed the online marketing landscape over the last decade or so, with Facebook, Twitter, and Instagram becoming invaluable tools for marketers to promote brands. But not all social networks work well for every kind of business.
Local SEO checklist to beat your competition in 2020✓
Search engine optimization (SEO) has been proven to play a big role in driving not just more traffic, but more quality traffic to your website. More quality traffic leads to more conversions and thus more revenue. But did you know