Google and Facebook are two of the largest online advertising platforms on the internet. They each have billions of monthly users that advertisers can target via their respective advertising system. Since both Facebook and Google serve predominantly pay-per-click (PPC) advertising,
Social media has drastically changed the online marketing landscape over the last decade or so, with Facebook, Twitter, and Instagram becoming invaluable tools for marketers to promote brands. But not all social networks work well for every kind of business.